jaguar land rover
UX/UI Design, Brand Identity
Agency: Tata Consultancy Services XTG
brand identity
Modern luxury purchase experience
The Modern Luxury Purchase Experience (MLPX) is an internal brand of Jaguar Land Rover (JLR). The client requested creation of sophisticated branding and a comprehensive style guide. This branding embodies luxury and elegance, while also aligning with JLR’s established brand guidelines.
UI DESIGN
JLR Global playbook
Sourced imagery and designed website layouts for the Jaguar Land Rover Global Playbook SharePoint site, ensuring all visuals aligned with JLR's modern luxury brand experience.
