For the past few years, TCS has been selected to be featured in MM+M’s (Medical Marketing and Media) Agency 100 issue. Each year, agencies create a design to represent their company. In 2023, the prompt was to create a concert tee shirt.

I took an out-of-the-box approach by envisioning a fictional music festival: the "Building on Belief Tour: Transformation Takes the Stage." The design encapsulates the spirit and culture of TCS. I employed a vibrant and energetic color palette, drawing from the rich hues found in traditional Indian art to represent TCS. Each color choice is intentional, reflecting the diversity and vibrancy of our agency’s Indian heritage.

Drawing inspiration from the transformative power of our brand and celebrating our Indian heritage, the tee shirt design is a visual ode to growth, belief, and the journey of evolution. The incorporation of Indian imagery adds a rich layer of cultural significance to the overall narrative.

My design was also selected to be in the top 10. View the article here.